Did you ever wonder why convenient, healthy, and affordable food can be so hard to come by? VegReady was born from this simple question.
In 2020, making better food choices should be as easy as clicking a button. Busy schedules and the desire not to break your bank should not exclude anyone from the many benefits of healthy plant-based eating. Oh, and one more thing, the solution should not be a freezer stacked with stale frozen foods. We all deserve better.
That's why our CEO, Mark Perlmutter, set out to create the perfect product that would answer all these needs.
Food With A Mission
Our mission is to help 2 million non-vegans eat 2 or more vegan meals each week.
With the help of natural food experts and food engineers, Mark identified Peru as the ideal first cuisine because they were the first country on our planet to outlaw the use of GMO food. Together, they crafted the most flavorful and convenient plant-based meals around.
To ensure the highest quality, each step of production is carried out by a family-owned company. From planting the vegetables, to harvesting, cooking, and packaging, your food is looked after every step of the way with love and pride. Thanks to the technology of natural food-processing, our meals contain no chemical preservatives and still don't have to be frozen or refrigerated to stay delicious and nutritious.
With our 12-month shelf life at room-temperature, you can be sure you always have a healthy meal within arms reach. No refrigeration. No heating. Together, we can build a better world!
Just open, eat, complete.
I love VegReady
“I love VegReady and recommend it to my patients because I know that having a convenient plant-based meal that is ready to eat at the moment you are hungry but haven’t planned a meal, can make the difference between sticking to the prescribed diet, or going off it.”
"VegReady meals are the most convenient step on the journey towards a healthier life!"
Director of Cowspiracy
"VegReady has the possibility of completely changing our relationship to eating and becoming more sustainable, compassionate, and healthier than ever before. They are going to revolutionize eating healthy. The meals are delicious!"
Main Street Vegan
"The effortlessness of VegReady attracted me at first; the quality kept me interested, and the taste sealed the deal. Expect to eat better, get healthier, and have more time for life between meals."
Vegan since 1981, Mark spent two decades working in the finance industry before creating a documentary showing that plant-based foods are powerful enough to reverse chronic diseases. He founded VegReady as the perfect tool to help those who want a simple way to get started on their plant-based journey!
Chelsa ThompsonCommunity Manager
Chelsa is from the farm-to-fork capital, Sacramento, CA. She began working in the private investigations field in 2015. Chelsa is living in San Francisco, teaches power vinyasa yoga, and wants to share veganism with everyone. She wants to change what it means to be vegan!
Jordan ProvostSocial Media Coordinator
Jordan is a Corporate Accountant and passionate vegan. She started her vegan journey in March of 2018 after watching Vegucated and What the Health. She has always been a fierce defender of animals and wanted that passion to be reflected in her dietary choices.
Courtney FaiellaDigital Content Manager
Courtney is a recent college grad and long-time animal lover. She has been vegan for three years and wants to spread the word of compassion through food and education. Her passion is in design and she hopes to see more people move towards veganism in her lifetime.
John R. Perkins, Esq.Public Offering Advisor
Perkins led three startup companies to raise between $12 to $22 million each by selling shares to fans and customers. He is a long time colleague of the founder who is considering tapping him to lead the company’s next round of funding is planned for 2021 using Reg A to raise $5 to $10 million. Prior to his CEO activities, he was a State Securities Commissioner and elected President of the State Securities Commissioners Association.
Terry MollnerSocial Impact Advisor
Terry was a Co-Founding Director of Calvert Social Funds, the multi-billion dollar social impact fund. He arranged the sale of Ben and Jerrys to Unilever for the founders. He stayed on the Board for 18 years to insure the brand’s integrity as a non-bovine growth hormone company. Mollner is a long-time supporter of the founder’s mission and early seed investor. He will advise on partnerships and exit opportunities.
Born in India and raised in Maryland, Saurabh trained as an engineer and physicist. By day he manages the first responder and 911 Emergency response systems for New York City. By night he serves on numerous Boards of Vegan and Animal Rights organizations. He and three others in New York are forming a Fund to invest in Vegan companies. With his gift of communicating in a way that mainstream can hear, he will be a liaison for the Company to community influencers and organizations.
Alicia RobbLead Crowdfund Investor & CEO Search Advisor
Alicia is Founder and CEO of a Fund focused on minorities and women. She also founded and runs the successful Vegan Angels Group. She has served at the Federal Reserve Board of Governors, the Office of Economic Research in the SBA and the Kauffman Foundation as a Senior Fellow. As a prolific author on startups and finance in 2012 she was curious about Crowdfunding and attended a meeting organized by our founder where they discovered mutual loves of startups and Vegan business. Since that day they’ve shared many vegan meals and she became the first customer in our 2017 Kickstarter. She will lead our search for a women or minority CEO with a track record of growing and exiting an e-commerce company.
Owner operator of Pollution Studios, a production company in Los Angeles, Brown has produced content for brand leaders including; Beyond Meat, Google, Disney, Stand Up 2 Cancer, The Humane Society, and more. He’s driven to help the world be a better place. As a raving customer posting about VegReady on facebook, the founder sought him out to make the Company’s Crowdfund video.
Dr. Andrew FreemanMedical Algorithm & Database Advisor
Nicknamed “The Vegan Cardiologist,” Dr. Freeman combines a whole foods plant-based diet with advanced cardiology at the National Jewish Hospital in Denver. He is a leader at the American College of Cardiology and the state organizer of the publicly acclaimed Walk With A Doc program where the founder met him. They became fast friends and he began recommending VegReady meals to patients. Having worked his way through medical school as a database engineer, he will help the Company develop its Algorithm and database to match meal orders to a customer’s needs.
Dr. Michael KlaperMedical Outreach Advisor
As the author of the first book promoting a Vegan diet for infants, host of his medical radio show or his tireless public speaking, he has always led the way and helped thousands of mainstream and celebrities wake up. He is multi-trained in surgery, anesthesiology, orthopedics and obstetrics. He serves on Boards including the Institute of Nutrition, Plantrician Project, Journal Of Disease, Farm Animal Rights Movement, more. Now retired, he is highly sought after as a guest speaker at medical schools across the country to teach the next generation of physicians the benefits of a plant-based diet. The founder and he met on his book tour in about 1988, and later the founder became his patient in 2014 in San Rafael, CA. When Michael learned of VegReady meals he enthusiastically endorsed their practicality to help non-vegans begin transitioning. Dr. Klaper will advise VegReady on the meal ordering platform it plans to build for health professionals to prescribe custom meal plans for patients.
Eilene CohhnNon-Profit Advisor
As a long time animal lover and Director of PETA, Cohn has organized numerous events involving Vegan celebrities including Paul McCartney, Sarah McLaughlin, the B52s, Jane Goodall, and more. She helped raise millions of dollars and gain international press coverage to reduce animal suffering. After meeting the founder she referred a contact that invested in our Seed round, and she is making other introductions to support our mission.
Joey SheppAmazon Advisor
Shepp is a leading digital media expert who has done everything from design websites to launch his own successful Vegan supplement brand sold exclusively on Amazon. He built the company’s first website in 2014 and a video showing his 5 year old son enjoying a VegReady meal appears on our social media. Joey will advise on selling on Amazon and help us develop our own line of supplements.
Sunny GurnaniTechnical Advisor
Born and raised in India, Gurnani was recruited as a lead software engineer by ebay in San Jose. In his spare time he founded a plant-based soy dairy in India, a Vegan food truck in Oakland, and a nut-based lassi dairy in Vancouver CA. His superior coding skills led him to easily build a fully functional “Vegan” version of facebook. He will advise on the Company’s Algorithm and database for Medical Meal Plans.